AS THEMSELVES | IDENTITY BEYOND THE BINARY | Concept & interviews
South African model agency My Friend Ned was the first to launch a non-binary division as part of their mainboard. Casimir collaborated with My Friend Ned and photographer Kent Andreasen to shoot a series of portraits featuring the models represented in the division: Kirsten Whitfield, Sesane Sealy, Brett Charles Seiler, Marianne Thesen Law, and Quaid Heneke aka QUEEZY.
Styling: Fani Segerman | Make-up: Michelle Moolman | Words: Quaid Heneke and Kirsten Whitfield as told to Alix-Rose Cowie
VIRTUAL PORTRAITS | Concept & production
In the spirit of staying connected with loved ones and being part of a project that could only exist in the age we live in now, Casimir asked photographers in Los Angeles, Toronto, London and Cape Town to ‘photograph’ a friend or family member in another city (Lebanon, Portland, Berlin) via screenshot through video chat on Skype or FaceTime.
Featured image: Anke Loots
CHINATOWN AROUND THE WORLD | Concept, production & curation
A group photo essay for Casimir TV. Eight photographers from around the world were invited to shoot the Chinatowns in their cities: Manila, Bangkok, Melbourne, Paris, San Francisco, Toronto, Singapore and Johannesburg.
'UNORDINARY' GROUP PHOTOGRAPHY EXHIBITION BY BETWEEN 10AND5 | Concept & curation
Production by Melissa van Rooyen
Noticing a movement of South African photographers excellently capturing the odd, we themed (and titled) the show ‘Unordinary’. The exhibition showcases established and emerging photographers side by side. Each possesses a unique perspective which results in work that presents the world in an unconventional way. Whether through unusual angles or unexpected subject matter, scenes of the everyday are transformed, while remaining intrinsically South African. In other instances, scenes that may seem unremarkable are given relevance through the photographer’s lens, and we’re given a second chance to enjoy the easily-missed humour in an awkward, inanimate object or an interesting interaction. These photographers see things as we wouldn’t, and remind us to look up, look through, or look again.
CREATIVE WOMEN CONFERENCE 2015 | Concept, curation & production
Between 10and5's inaugural Creative Women Conference took place in August 2015 in Cape Town as an extension of the Creative Women content series. The event was sold out and trended at number one in South Africa on Twitter. The line-up included women in the fields of art, publishing, research, music, tech and film featuring celebrated South African artist Penny Siopis, novelist Lauren Beukes and rapper Dope Saint Jude.
Team: Melissa van Rooyen, Elisma Roets | Design: Nicole Dalton
FORD RANGER 'GO FURTHER' | Branded content
Team: Uno de Waal, Melissa van Rooyen | Art Direction & Photography: Warren van Rensburg and Ross Garrett
YOUNG COLLECTORS FOR STRAUSSONLINE | Branded content
A series of interviews and photographs visiting young art collectors in their homes. The brief was to introduce Between 10and5's young, creative audience to fine art auctioneers StraussOnline. Strauss received their youngest bidders ever at their first online exhibition following the series.
Team: Uno de Waal, Melissa van Rooyen | Photographer: Lindsay Rae Michael
INAWE ARTIST RESIDENCY WITH NOKIA | Branded content
A rotating artists' residency in Cape Town conceptualised, curated and produced by Between 10and5 and sponsored by InAwe Stays and Nokia. During their residency, each artist received a Nokia Lumia 1526 to document their accomodation, inspiration and process. The result was a video series launched from 10and5.com.
Team: Uno de Waal, Melissa van Rooyen | Video: Josh Hayman
BOBBI BROWN #PRETTYPOWERFUL VIDEO SERIES | Branded content
An interview, photo and video series on Between 10and5 for Bobbi Brown cosmetics' #PrettyPowerful campaign featuring creative South African women in Johannesburg and Cape Town.
Team: Lee-Ann Orton, Amy Scheepers, Raya Rossi | Video: Helen J. Raine, Faheema Hendricks